A PreLoved & Luxe Initiative
INVESTHER.CO
An investment initiative & micro-fund dedicated to backing female founders. Because the future of business is being built by women — and it's time the investment world caught up.
Our Mission
Invest in Women. Invest in Vision.
INVESTHER.CO is a venture capital fund born from PreLoved & Luxe Inc., part of the NotJustRetail Group, where a percentage of all profits is directed toward low-seed investment for female founders. We exist to back the change makers, the passionate ones, the women with underestimated vision — and give them the capital, confidence, mentorship, and training to build something extraordinary. Too many brilliant ideas never see the light of day because the funding wasn't there. We're here to change that.
How It Works
Fashion Fuels the Future
Every purchase at PreLoved & Luxe contributes directly to INVESTHER.CO. When you shop with us, you're not just investing in luxury — you're investing in women and the untapped potential not yet realized.
01
You Shop
Every purchase at PreLoved & Luxe — whether it is PreLoved or our new Luxe products — contributes a fixed percentage of profits to the INVESTHER.CO fund.
02
We Invest
INVESTHER.CO provides low-seed capital to female founders with bold ideas, strong vision, and the drive to build something meaningful.
03
She Builds
With funding and support, female entrepreneurs launch, grow, and scale businesses that create impact far beyond the bottom line.
The Vision
A Board That Rivals the Best
INVESTHER.CO is assembling an advisory board that will rival even the largest investment firms in Canada and beyond. Our board will bring together leaders from finance, technology, fashion, and entrepreneurship — united by a shared belief that investing in women isn't just the right thing to do. It's the smart thing to do.
Details on our board and inaugural investments are coming soon. This is just the beginning.
"Invest in women. The change makers. The passionate ones. The ones with underestimated vision."
— INVESTHER.CO
Something Big Is Coming
We cannot wait to announce our next steps. Stay connected for updates on INVESTHER.CO — the fund, the board, and the founders we'll be backing. We know the impacts of the bare minimum and inequality. We all have the stories, and are now rewriting the book for future generations.
Stay in Touch